A TV ad for bookmaker Coral, featuring a woman wearing a jockey's outfit, has been banned by the Advertising Standards Authority for linking gambling to seduction.
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Britain's biggest bookmaker has been rebuked for sponsoring a “fake news” article that claimed that a man with huge debts and depression had solved his problems.
Coral have recently seen one of their football adverts banned by the ASA for suggesting that gambling could enhance your personal qualities.
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Coral TV ad banned for linking gambling to seduction
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Coral.co.uk is licensed and regulated by the Gambling Commission, while the operator of all of Coral's online activities (Coral Interactive) is licensed and regulated by Gibraltarian authorities.. Coral's also known for its adverts, especially the Carly and Farley ads, which gained notoriety for the actress who played Carley.
Coral Kicked Into Touch By ASA In April of this year, Coral invested in coral betting advert 2018 on-screen advertising for their football betting options. The voice over said: The beautiful game, you can catch it or you can get involved in it with the latest Coral action. So are you a coral betting advert 2018 or are you a player? Get in on the action. It is the voiceover part that was the subject of two complaints because both felt that, in questioning whether someone was a spectator or a player, the implication was that gambling is better than watching the sport. Coral Respond Of course, responded to defend their commercial and said that the voiceover was simply asking the viewer if they wanted to place a bet as well as watch the match. The question posed by the voiceover was then followed up with a specific bet feature. In the example shown below, this was the welcome offer coral betting advert 2018 new customers at Coral. They further defended the voice tone used stating that it was neither pushy or aggressive, and merely gave the viewer the opportunity to make the avengers online free 2018 informed choice. The ASA Ruling Against Coral The Coral betting advert 2018 did not agree and felt that the overall tone of the commercial implied that gambling was more exciting that watching or participating in a game. This led to the conclusion that the advert suggested peer pressure to gamble, disparaged abstention and intimated that gambling could enhance personal qualities. The advert was deemed to be in breach of the following BCAP Codes and coral betting advert 2018 therefore banned.